As you may have noticed Lind Golf has been going gangbusters lately in relation to launching new concepts to our range. Recently Lind Golf has added the laser marked putters and the MiBag panel upgrades to the range and now we have launched the Wedge Stamping Platform on our Website.

MiClub Wedge Stamping allows you to personalise your wedges by getting up to 5 characters of text stamped into the wedge and then having the stamping filled with your choice of colours. Lind Golf has decided to introduce this platform for 2 main reasons:

1) Lind Golf believes that wedge stamping was the next logical step with our brand, we want to give our customers as many customisation/personalisation options as possible. The wedge stamping allows our customers to further their personalisation ability by getting their desired text stamped into the wedges and filled with their choice of colour, allowing you to make MiClub uniquely your club!

2) Lind Golf wanted to make wedge personalisation more affordable for the consumer as it is a great concept but is often priced at outrageous levels by other golf manufacturers who provide similar offerings. Also as we are an Australian Business we want to make the concept available to the Australian market, as the current manufacturers offering the concept are American based and currently do not sell to people outside of the U.S.

Personalisation options include:

The wedge stamping platform is available in both our Signature Series and Milled wedges, so why not design your own personalised wedge today, after all its you who will be using them out on the course.

MiBag Panel Personalisation

In the newest initiative from Lind Golf, you will soon be able to give your Lind Golf golf bags personality by adding fun and witty personalisation panels to them. In addition to the current offering of being able to personalise your golf bag with custom text, you will also be able to choose a panel from an initial selection of 10 designs, all of which feature graphics that are amusing and jovial. 

The panels will be available in every colour of bag and the panels are all replaceable, meaning you could have a panel for your social golf game and one for your serious golf competitions, or one for summer and one for winter, basically you can give your bag a personality that can be changed with the flick of a zip. 

You can also give the golf bag as a gift with a personal message on the panel and then provide the recipient with an additional panel that is more appropriate to be displayed on the golf course in front of their buddies!

Lind Golf realises there are many personalities on the golf course, but there are only indifferent and undistinguished golf bags, but with the Lind Golf MiBag platform you can portray your own individual personality on your own individualised golf bag!

We have been allowing people to personalize their own golf clubs for over 3 years and we’ve been innovating as we grow and developing new and exciting ways of making the process more fun, interactive and engaging. 

So many people ask us, why golf clubs? Do people really want “pink and purple” clubs… Do they really care if their name is on their bag or they can laser mark a driver? Well the answer is Yes. They do. And more so than ever, we believe it is important to keep innovating along this path. The USGA and R&A have made it very difficult to innovate based on performance, since they have restricted maximum driver head size and limited driver COR (the amount of spring in a driver face) as well as groove restrictions on wedges.

So we ask ourselves, if performance is more or less limited – how do we continue to innovate and be different? For the past few years we have forged our own path being pioneering the customization and personalization of golf equipment.

Until recently we felt somewhat alone – uncertain as to whether we are on the right track or not however in the last week I have received two e-mails which reassured me that we are entirely on the right track. 

It looks like Callaway Golf are trialling a laser marking service on their putters for the month of July – similar to the laser marking service we launched around our drivers in March.

From what we understand this is an Australian initiative:

 

Titleist have also taken a step towards our business model announcing “WedgeWorks” which allows customers to order personalised Vokey wedges:

 

 

Fortunately (or unfortunately) Vokey do not ship to Australia however Lind Golf custom Wedge Stamping launches this week (more to follow soon).

You might ask, why are we promoting our competitors, and what do we think of this?

We love it.  We think this is one of the best things that could have happened to the customized golf club world – two big players are endorsing our model! 

I’m expecting these concepts to create a lot of buzz. And what’s better for us than people searching for “create your own golf clubs” on Google? Hello! We’re here, and we’re happy to put our nearly 3 years of expertise at work to make clubs for you and deliver them to your doorstep – at up to 70% off the majors.  

Thanks Callaway & Titleist for getting the word out

 

Super one-of-a-kindness…

We are excited to announce our latest feature – the ability to laser mark your driver. We are the first company in the world to offer this innovative concept on a golf club. Make your club one-of-a-kind by adding an initial, a custom icon or write your own message on the face of any Lind Golf driver.

At our factory a precision laser marks your icon or words onto the driver, we then build your club and ship it out to you. It’s that easy! In fact, the only hard part is choosing what to laser on to your club. The laser marking process does not affect the performance of the club whatsoever. We simply remove a nano-layer from the face of the driver when marking the face.

Laser marking is free until March 31st 2010. Learn more here.